Mai Pham talking with Samir Chaudry and Colin Rosenblum on The Colin and Samir Show:
I would say that, in the grand scheme of things, Alchemai probably makes 65 to 75 percent of my money.
Colin and Samir (unison):
Wow.
Mai:
And then the brand deal side and everything makes 25 percent.
Samir:
Brand deals and AdSense, combined?
Mai:
Brand deals and AdSense, combined.
Samir:
Whoah.
Mai:
Yeah.
Samir:
So— Okay. That’s super interesting.
Colin:
That’s surprising. Wow.
Not surprising (at all) for many reading here. But the fact that so many relatively successful YouTubers are still shocked that a creator-owned product can bring in 3x (or more) what you’re currently making on all your AdSense and all your brand deals is exactly why I felt it necessary to start curating here on Platform Owner.
Quick mental calculation: Your current AdSense monthly revenue + your brand deal monthly revenue = ?
Okay, now that number X 4 = ?
I’m not suggesting that developing your own products and capturing the best of your audience to your own platform is a walk in the park. It’s a new thing on your plate, for sure.
But the ROI isn’t just money.
- It’s better sleep at night because you own your access to your audience — no chance of being cut off from your fans by the platform that made you famous
- It’s unrestricted creativity and opinion — you decide what goes, because you own the platform
- It’s freedom from the great algorithm chase — you post when you want, take time off when and how long you want, without punishment
Only you can decide if that potential return is worth it for you.
Meantime, subscribing here is how you stay current with other successful creators who’ve decided to go for it.
— Tang
Mai Pham’s owned platform is: Alchemai.
Colin and Samir’s owned platforms are: The Publish Press and ColinandSamir.com.
