Your audience should be… your audience.

As hard as you’ve worked to gain all your subscribers on social, you should be the one to own your influence…

…not the people sipping coffee around some boardroom table in San Bruno (YouTube headquarters) …or Beijing (TikTok). Agreed?

Helping you fully capture that ownership is the reason Platform Owner exists. Every one of our…

…are designed to do one thing: 

  • put the access key to your audience in your hand, and keep it there.

From Tang

Hi, I’m Tang… I’m publisher and chief strategist at Platform Owner, a sunset longboarder, and a compulsive baker of vegan wheat bread.

I advise top creators (and run this company) while nomading between Costa Rica, and Scottsdale, Arizona.

Tang's night flight avatar
Yep, camera-shy.

So, what’s a platform owner?

As a creator, being a platform owner means you have four things:

  • an active and growing email list
  • a fun, meaningful, algorithm-proof relationship with your best fans
  • your own products on offer (developed by you or your team), and
  • the ability to continue funding your current lifestyle — even if the biggest social channel you’re on suddenly went away (looking at you, TikTok).

The 5 risks you’re facing:

Ok, so let’s say you happen to be missing one or two of the four checkmarks I mentioned above —

You can certainly still manage to do alright for a while…

…if you don’t mind going to sleep every night with the obvious risk of everything going away on any given morning.

All it takes is:

  • one silly Partner Program change
  • one algorithm update
  • one unpopular thing you said in a video
  • one new law kicking the biggest social platform you’re on out of your country…

…and let’s not forget we’re human —

  • one period of burnout or other life thing where you just can’t upload… only to have the algo punish you with zero. mercy. at. all.

On the other hand…

…life’s pretty different when you own your platform.

If you’re already a platform owner, you:

  • connect any time you want with the best of your audience,
  • offer self-developed products your fans love you for,
  • capture full profit from those products — you own the brand.

But, more importantly, you:

  • post what you want, when you want,
  • take a break or travel for as long as you want, and
  • have your life back.

That’s what platform ownership can do for a creator. If you’re not already there, you just need a plan to start.

Start now.

It all starts with the powerful Platform Owner Checklist. 

Grab it, then whitelist us in your inbox.

We’ll update you from time to time with only the latest, most critically important creator-brand owner insights we share.