Your audience should be… your audience.

As hard as you’ve worked to gain all your subscribers on social, you should be the one to own your influence…

…not the people sipping coffee around some boardroom table in San Bruno (YouTube headquarters) …or Beijing (TikTok). Agreed?

Helping you fully capture that ownership is the reason Platform Owner exists. Every one of our…

…are designed to do one thing: 

  • put the access key to your audience in your hand, and keep it there.

From Tang

Hi, I’m Tang… I’m publisher and chief strategist at Platform Owner, a sunset longboarder, and a compulsive baker of vegan wheat bread.

I advise top creators and edit this publication while nomading between Costa Rica, and Scottsdale, Arizona.

Tang's night flight avatar
Yep, camera-shy.

So, what’s a platform owner?

As a creator, being a platform owner means you have four things:

  • an active and growing email list
  • a fun, meaningful, algorithm-proof relationship with your best fans
  • at least one product you own (meaning, developed by you or your team) on offer, and
  • the ability to continue funding your current lifestyle — even if the biggest social channel you’re on suddenly went away (looking at you, TikTok).

The 5 risks you face as a creator:

Ok, so let’s say you happen to be missing one or two of the four checkmarks ✔️ I mentioned above —

— you can certainly manage to do alright for a while…

…but why go to bed every night (like most creators do) with the obvious risk of literally no more creator career the following morning?

Seriously, all it takes for everything to go away is:

  • one silly Partner Program change
  • one algorithm update
  • one unpopular thing you said in a video
  • one new law kicking the biggest social platform you’re on out of your country…

…and let’s not forget we’re human —

  • one period of burnout or other life thing where you just can’t upload… only to have the algo punish you with zero. mercy. at. all.

On the other hand…

…life’s different when you prioritize your own creator platform.

As a platform owner, you:

  • can connect any time you want with the best of your audience,
  • offer self-developed products your fans love you for,
  • capture full profit from those products — you own the brand.

and, most importantly, you:

  • can post what you want, when you want,
  • take a break or travel for as long as you want, and
  • have your life back. 🏁🏁

That’s what platform ownership can do for you. If you’re not already there — not to worry — you just need a plan to start.

Start now.

It all starts with this simple checklist we’ve developed exclusively for top creators.

Grab it, then whitelist us in your inbox.

We’ll also update you from time to time with only the latest, most important creator-brand owner insights we share.