Jimmy “MrBeast” Donaldson on why you should stick to brand deals instead of launching your own product:
— clip duration: 7 min, 51 sec | unmute to hear
Jimmy’s advice is obviously coming from a good (and painful) place, but consumable products (CPG) can be learned by creators and mastered. Just ask Maxx.
If you’re a kind of creator that has no interest in understanding business and brand ownership — and see yourself still happily hustling to upload vids and hold viewer attention into your 30s, 40s, and 50s — by all means, stick to brand deals.
But if you know in your heart that, later in your life, you’ll
- regret not having tried to impact the world with a cool product you’re thinking of, and
- kind of wish you were sitting on (or selling) a 7-, 8-, or 9-figure brand…
…start launching products now.
You won’t be the first creator who ends up outgrowing brand deals and becoming the brand owner offering the deals.
That said, I agree that CPG can be obnoxiously tough to make successful, which is why I recommend creators consider starting in easier product categories.
— Tang
Colin and Samir’s owned platforms include: The Publish Press and ColinandSamir.com.
Jimmy “MrBeast” Donaldson’s owned platforms include: Mr. Beast Burger, Feastables, and Lunchly.
