Ronit Cohn’s intro at a recent Virtual Events Group meeting:
So right now, my talent management company that I launched five years ago— our client list reaches over 137 million people every day.
And I have creators across all different kinds of categories with different types of specialties in, you know, whether it’s short-form or long-form content.
And it’s really an exciting time, especially with the news about TikTok.
But, what I’m really trying to build with them are:
- building their own brand — like, having their own personal brand,
- building their community, and then, the last and most important one is
- building a healthy and diversified revenue business so that it will sustain them as we’re building their career with an eye towards longevity.
If your manager isn’t sounding exactly like Ronit Cohn right now, start looking for another one.
Your top priority as a creator should be — now, more than ever — platform ownership:
- your own personal brand
- your own active and growing community (on your owned digital space, not YouTube’s), and
- your own products, generating business revenue you control, and no one else.
Imagine this feeling:
- 100% of everything cool you’ve made online is trapped on TikTok
- 100% of the millions of followers you’ve worked so hard to gain — all trapped on TikTok
- TikTok goes away.
Fortunately for you, YouTube probably isn’t going anywhere, anytime soon. Maybe even TikTok stays, and things work out.
But, here’s what you can count on: The algorithm of today won’t be the algorithm of tomorrow.
Your growth and reach today won’t be your growth and reach tomorrow. Surely you’ve been around long enough to know that’s true.
Own a platform of your own.
Prioritize that platform, now.
Seek out pros who are smart enough to be helping you and your career in that direction.
— Tang
