Codie Sanchez talking with Nathan Barry and Rachel Rodgers on the Billion Dollar Creator Podcast:
There’s basically two levels we had. So after we went with one person, the next level is the generalist level.
And that’s the same in every business. First, you hire generalists— well, first, you do everything, then you higher generalists, then you hire specialists, then you do nothing, and let the specialists replace the generalists.
And that’s how every business I’ve ever run typically goes.
And so, that second level was we had a team of generalists — one of them was like a content head at the time, one of them was in charge of the actual operations of the business, and one of them was in charge of the product.
So, at that point I think we had a community. And so, basically, for all intents and purposes:
- head of content
- head of product, and
- head of operations.
Then, I would say we did that for about a year and a half and, under those people, we started to hire underneath them.
I always hire my highest two, first, and let the highest two hire those underneath them. Every time I haven’t done that, I’ve regretted it.
Great tip (and episode) for YouTubers ready to scale up.
— Tang
Codie Sanchez’s owned platforms include: Contrarian Thinking and CodieSanchez.com.
Nathan Barry’s owned platforms include: ConvertKit, Billion Dollar Creator, and NathanBarry.com.
Rachel Rodgers’ owned platforms include: HelloSeven and RachelRodgers.com.
