Nuseir Yassin (Nas Daily) talking with Jay Clouse:
So, that’s the thing that other CEOs don’t have. Which is— that’s the extra thing.
Being the on-the-screen talent and having to go to Greenland and make that video, because that consumes a lot of time.
Like, yesterday I had a shoot, today I have a shoot, tomorrow I have 2 shoots. I have 4 brand deal shoots this week, which is a bit over— over the top.
I’m trying to reduce that.
I’ve kind of come to the conclusion that, you know what? I don’t need an extra follower. I don’t want an extra follower. Like, I think we’re done. I think we’re good with 65 million. That’s enough.
I don’t want another selfie. I don’t want another viral video. Like, that’s not my—
So, you know, it’s like, with creators, there’s 3 things you can index on. There’s 3 things you can focus on. And you need to decide what they are:
- attention
- impact
- money.
So, for the last 7 years — and I’m being very frank, right? The first two years I focused on attention and impact.
The last year, I focused a lot on attention. So attention and impact, no focus on money — what does that mean?
Like, I don’t need ads, no brand deal, nothing, I don’t care, right? I just wanna make videos that change the world.
So, I did that for 4 or 5 years. Then, the last year, I said, ‘I’m gonna focus on attention a bit more. So, I’m gonna make 1-minute videos and I’m gonna make a lot of them, about anything.’
And, of course, we think everything is impactful but, still, let’s just increase the quantity. So, I focused a lot on attention and we got a lot of views, but, I then realized,
- ‘Wait a minute. There’s no money, and there’s not as much impact. This is actually kind of useless.’
So, now, I don’t care about attention. Impact — I am impacted out. Like, I am— I want to take a 1-year break from impact, and just be like, ‘Let me just be an entrepreneur….’
It’s always a valuable listen when big creators open up honestly about the true cost of going for massive scale (be sure and check out the whole conversation).
Eventually, smart creators begin to notice the diminishing returns on entertaining a larger and larger audience trapped on an island you don’t own.
A trillion YT subscribers < a million true fans on your owned platform email list.
— Tang
Nuseir Yassin’s owned platforms are: NasDaily.com, Nas Academy, and Nas.io.
Jay Clouse’s owned platforms are: Creator Science, and JayClouse.com.
