‘I knew absolutely nothing. I started at zero.’

Published

$100 million-dollar creator Heidi Somers on how you feel when you first launch your own product:

▶️ clip start 48:35, end 50:59

— clip duration: 2 min, 24 sec | unmute to hear


(Hoping no one misses Ed’s priceless rant @ 49:30, right after Heidi talks. 🔥)

Fear is what keeps you from launching that first owned product.

You worry that you don’t know enough. Flash: Neither did Heidi.

Didn’t stop her business from going to $100 million ▶️.

Two questions for you:

  • What if Heidi had successfully convinced herself that she was just a YouTuber?

— Tang

Ed Mylett’s owned platform is: EdMylett.com

Heidi Somers’ owned platform is: Buffbunny.


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