Valeria Inc. CEO Rachel Ostro talks with creator/founder Valeria Lipovetsky and co-founder Gary Lipovetsky about when they hired her:
So, when I met you, I remember you saying,
- ‘I had this conversation with Valeria. Valeria is so creative, and she wants to spend as much time as she can being creative, and I am not strong operationally. And there’s a lot of systems and, as we get bigger, and we become an agency, and we hire more employees, and we grow, there’s a lot of systems, and operations— operational elements that need to be included.’
And, you said,
- ‘That’s not my strong suit. You know I’m so strong in other areas, and visionary in leading and trying new things, and tactics, and looking at data. But, the actual day-to-day operations — I want to be removed from. And Valeria wants to be removed from, you know, the business and the day-to-day so that she can just be creative.’
So that’s what I remember the conversation being, without being there.
If you’re approaching the hiring phase in your creator career this is a can’t-miss conversation.
Among the (many) useful takeaways:
- Sometimes a great candidate is just a social connection or two away. Doesn’t hurt to check.
- Be upfront and honest about the expertise you’re missing. It’ll help both you and your candidate (assistant, GM, COO, etc.) determine a great fit, versus no fit.
- Let your chief hire hire the later candidates.
— Tang
Valeria Lipovetsky’s owned platforms include: ValeriaInc.com and NotAlonePod.
