Amy Porterfield talking with Jay Clouse on the Creator Science podcast.
So, if I did it all over again I would absolutely start with a personal brand. Being able to create under my name gave me a really big umbrella to kind of figure it out as I went along.
However, 14, almost 15 years in, now, we are going to be moving to a company brand. At least, that’s the plan.
Over the next 2 to 3 years, I would like to take my personal brand out of the mix, and I would like a company brand.
And the reason for that is, I would like more voices in my company. I would like to diversify, and I don’t always wanna be the one that always has to show up.
I’m getting older. My husband now is retired. I’d like a little extra time. I’ll always be a part of the business, but I think I could grow faster in a much more valuable way if it wasn’t always about Amy Porterfield.
And so, we are looking at ways— it’s— one of the— probably the biggest challenge I’ll ever have in my business is figuring this out, but I’m ready to go to a company brand.
But that doesn’t mean I feel like I made a mistake starting with a personal brand. I think that served me. I think that’s where I needed to go, but it’s time to evolve.
I almost always recommend that creators make this shift as early as possible — early, as in, now, if you’re a creator who’s about to build a new owned platform or product.
While building her brand on her personal name is a path Amy chooses not to regret, she also describes the brand transition she wants to do now as ‘probably the biggest business challenge she’ll ever have to figure out.’
This is Amy Porterfield we’re talking about — a woman who’s figured out some pretty big challenges.
Save yourself that aggravation. For the next brand you create, choose a name that does not require you to remain at the center of it.
You’ll thank yourself years from now.
— Tang
Amy Porterfield’s owned platforms include: Online Marketing Made Easy with Amy Porterfield, and AmyPorterfield.com.
Jay Clouse’s owned platforms include: Creator Science and Jay.blog.
