Mark Manson on the pitfalls waiting for you as a successful creator:
I’ve seen people scale too fast. You know, it’s— they hit it big, they have a windfall, they go out, hire—
I mean, we were talking about Matt D’Avella. He posted a video about this. You know? It’s like you— things blow up, you start making a bunch of money and you’re like,
“Well, what do I do next? Well, I guess I hire people. All right, let’s hire— go hire a bunch of people. Let’s do more videos.”
And then, they they don’t realize that, as you scale, the complexity and the challenges scale as well — proportionately.
And then, you can end up in a situation where either, you don’t want to manage those people, or the thing that blew— like the thing that blew up your audience was actually just like a two-year trend.
And the trend recedes and, suddenly, your revenue drops by half, and now you have a team of ten people, and you’re, like, making zero profit.
So, I see that happen a lot, as well.
Lack of diversification. Any of these platforms can change their algorithm at any point. They can shadow-ban you. They can cancel you, like, justified or unjustified. Seen it happen a million times.
It’s like, if you build an audience, one of your top priorities should be immediately getting that audience to a newsletter.
— end of vid clip: @ minute 37:20
100 percent. In addition to scaling too fast as Mark mentions, I’d add hiring the wrong role, first as another pitfall common to successful creators.
And, of course, his comment on the sheer urgency of moving your audience to your own platform is spot on.
— Tang
Nathan Barry’s owned platforms include: Kit and NathanBarry.com.
Mark Manson’s owned platform is: MarkManson.net.
