YouTuber Christian Guzman on creator-owned businesses:
There’s so many people that will just stay stuck on the planning phase. And on the thinking phase. On the what-if phase. And just ponder.
And you just kinda stay there.
- ‘It’d be cool —’
- ‘It’d be nice —’
- ‘I like that —’
- ‘What if —’
Or you start telling your friends, like,
- ‘One day I’m gonna this.’
- ‘One day I’m gonna do that.’
And then, there’s the people — that’s Category 1 — there’s the people that just start doing. That just start executing.
- “I’m gonna get the sample. Cool.”
They don’t — just don’t think about it. Just take the jump.
That’s like — that — he reminds me a lot of me, man. Like, it’s really crazy, but he’s ‘Yeah, you know, I went on Alibaba. I already did it, blah blah blah —’
It’s like, ‘I don’t have to tell you 20 times to go to Ali—? Oh! You already tried it!’
You’re already weird if you make a good living on YouTube.
You’ve already distinguished yourself from the tons of non-player creators who’ve never even gotten up the nerve to upload their first video, let alone consistently entertain millions.
You’re going to need that same weird audacity for your next step:
- to invite your audience to a platform you own and control.
For Christian, it was to something very small that he just kept improving.
If you’re at all a business-minded creator, start small, and start now.
— Tang
Christian Guzman’s owned platforms include: Alphalete Athletics, Alphaland, and Summer Shredding.
