Maxx Chewning on YouTube views:
I’m gonna keep putting out content.
I’ve been really enjoying the podcast and, you know, social media is an interesting beast for me because I’ve gotten, I think, very lucky with these— Sour— with Sour Strips, right? Where I no longer— while I do love the income of social media and it’s gr— it’s fant— I l— obviously I love it. I don’t have to rely on it, right?
So, I don’t have to— I don’t have to feel like I have to force myself down this, kind of, pathway of social media.
I can just film whatever I want, and the views no longer really affect my mood.
Obviously, I want it to grow, but I’m not gonna change what I want to film if less people wanna— don’t wanna see what I want to film, because I don’t need the m—
I always hate when I— when people are like ‘I don’t need the money from this.’ It sounds, like, pretentious, and that’s not what I’m saying.
But, like, you get what I’m saying, right? I don’t get, like, depressed about views anymore.
I don’t even— yeah. I— and so, I’m at a much better place. We’re still working on it, but, I’m at a much better place. But, I’m just gonna keep on filming videos.
Maxx calls it luck, but that’s the usual modesty you’ll hear from creators (like many readers of this journal) who upload on their own terms these days.
It’s not luck. It’s just a little awareness, and an unwillingness to leave one’s entire creator income and future financial situation in the hands of a cold algorithm.
In simplest terms, Maxx:
- made something cool that he had always wanted to make (Sour Strips candy — it’s incredible, btw), and
- invited his viewers onto his own platform to have a look.
The result? Massive success, yes.
But, perhaps more interestingly, a better relationship with his YouTube channel. You can clearly see the guy still loves to create and upload.
But he feels better about it now.
— Tang
Maxx Chewning’s owned platforms are: Sour Strips Candy and Ever Forward Apparel.
