Nathan Barry talking with Kahlil Greene about leveraging video to hire and train your people:
Yeah, scaling a team is hard. And I think that if people come in and they think, ‘Oh, we’ll just hire someone else and they’ll take off this work off my plate, and then, next’ — they’ll realize pretty quickly that it doesn’t— doesn’t work that way.
A few things that help, that I’ve found, is:
- having an audience, as a creator, is a huge asset.
‘Cause, one thing that attention gets you is people who want to work with you.
I mean, they’re trying to choose, ‘Hey, should I take this job with a company that I don’t know at all, or with this creator that I followed everything they put out for the last 12 months — the salary is the same, which one should I take? I really can’t tell.’
Right? it’s going to— they’re gonna be like, ‘Maybe the one that I, like, care deeply about.’ So, it’s gonna be a great recruiting tool for you.
But then, as you build the team, a mistake that I made early on is I trained the individual that I hired. And, you should not do that.
Kahlil:
Really?
Nathan:
And, that sounds a little bit crazy but what you should be doing in the process of—
Let’s say that you hire me onto your team. The tendency would be like, you and I sit next to each other, we’re mapping everything out, and you’re like, ‘Hey, here’s how— here’s my voice,’ and all that, and I’m like, ‘Got it.’
After a couple weeks, I’ve figured it out, I’m now your scriptwriter, and I’m going through it.
Kahlil:
Yeah. That’s what I’ve been doing, by the way. Is that wrong?
Nathan:
So there’s a small difference in that. You thought about training me to your team. You needed to be thinking about training me and the next 10 people to your team.
And so, you needed to— like, if you were to go join Mckenzie, they would’ve taken you through some pretty formal onboarding for all that, because they’re onboarding lots of employees.
So the difference there, is you needed to record all of that training as you were creating it.
Kahlil:
Got it.
Nathan:
And then, really get to the things, and then edit it down — not like the fancy editing that you do for, you know, a client project or something — but, really condense it down to like, ‘Here’s how you talk in my voice,’ and all that.
So then, when the next person comes on, you will sit down with them and spend one on one time, but you’ll say ‘Watch this first.’
Right? We created leverage in recording that media.
Kahlil:
Like creating a course, almost.
Nathan:
Yeah — exactly. It’s an internal course on how to be Kahlil.
Nathan’s Billion Dollar Creator live tour (heavily featured on Platform Owner over the last few months) has been really exceptional at drawing attention to what’s possible beyond the post-and-pray lifestyle most creators are stuck in.
Most successful creators wait far too long to bring on an assistant, and the delay is usually a know-how thing, as opposed to a money thing.
More hiring clips here.
— Tang
Nathan Barry’s owned platforms are: ConvertKit and NathanBarry.com.
Kahlil Greene’s owned platform is: KahlilGreene.com.
